An Excerpt

http://www.businessweek.com/innovate/content/feb2006/id20060223_167340.htm
The full article will be on this link.

Here is an excerpt that I find interesting:
Creativity is the latest buzzword in the corporate world. What’s your explanation?

The world is changing so quickly that promoting the ability for creative thinking and promoting cultural adaptability is essential. Remember that kids starting school this year will be retiring in 2065. We don’t have a clue about what the world will be like then.The trouble is that the educational system isn’t designed to promote this sort of innovative thinking that we need. It is designed to promote uniformity and a certain type of narrow skill set. Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important — they just don’t understand what it is.

How do you define creativity?
Ultimately it’s the process of having original ideas, but there are several steps. The first step is imagination, the capacity that we all have to see something in the mind’s eye. Creativity is then using that imagination to solve problems — call it applied imagination. Then innovation is putting that creativity into practice as applied creativity.

That seems pretty straightforward. What do people not understand?
There are several common misconceptions. The first is that people think that only some are creative. It’s in the nature of human beings that we are creative. The second misconception is that creativity is about design and marketing. What the TED conference shows is that creativity is central to the practice of science and business and more. Creative initiatives should help you find what you are passionate about. The third is that you can’t do anything about it. You can cultivate creativity.

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